"The hands can't hit what the eyes can't see" - Mohamed Ali
Accurately tracking your paid ads down to the tiniest details like Campaign, Ad Set, Ad, Keyword, etc. is essential for evaluating and tuning the performance of your ads so you can get the most out of your marketing spend.
Google Ads offers an auto-tracking feature out of the box which enables you to attribute actions customers take on your website to the campaign, Ad Group (same as Ad Set), Ad, and keywords. Unfortunately, Facebook Ads doesn't offer a similar feature.
Here is how you can get the same level of details from your Facebook Ads in Google Analytics and Funnelll.
Method 1: Add UTM Tags to Facebook Ads Manually
The key to successfully tagging your ads is consistency. Make sure to use the same UTM tag conversion across all your ads.
Log in to your Facebook Ad Manager account
Select the Ads tab
Move your mouse over the Ad you want to edit and click Edit
Locate the Website URL section of your Ad and Click Build a URL Parameter
In the Source field, type facebook
In the Campaign Medium field, type cpc
In the Campaign Name field, type {{campaign.name}}
In the Campaign content field, type {{adset.name}}
Click Add Parameter. In the Parameter name field type utm_term and in the Value field type {{ad.name}}
Click Apply
When you are done tagging all your ads, click Publish to make your changes live
One thing to notice here is that when using name-based parameters, those are the ones surrounded by {{ }} e.g. {{ad.name}}, it will use the names used when you originally published your campaign but it won't be updated when you change those names later on. You can either replace the name-based parameters with the values for your campaign, ad group, and ad or duplicate and publish the campaign for your parameters to reflect the right names.
Method 2: Using Funnelll Auto-tag feature for Facebook
If you are using Funnelll, and have enabled our Facebook integration from our Apps & Integrations catalog, then tagging your Facebook Ads is as simple as turning on a switch.
From the left navigation, select Ads & Integrations > Facebook
Click Use App
Under the Settings tab, you will see a list of your campaigns with an Auto-tag switch next to each of them. Turning on this switch would auto-tag all ads under this campaign
Have More Questions?
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