In this article series, we are going to use Funnelll to track a sales funnel representing your customer value path on your website.

Prerequisites

This article assumes that you have a Funnelll account and installed Funnelll on your website. If you haven't set up Funnelll on your website yet, please refer to our How To Install Funnelll page. This article also assumes that you have enabled the Google Analytics app from your account's Apps & Integrations catalog.

Tracking Destination Conversions

Funnelll allows you to track/tag customers when they visit a single or multiple pages, directly on your website without writing additional code.

Funnelll also allows you to only track customers who reached a certain page if they previously visited another page on your website. For example, if you have an Order Confirmation page that can also be accessed from emails or from the user's account, then you might be tracking views from customers who previously bought instead of ones who just finished a checkout. Creating a destination goal that tracks only customers who arrive at the Order Confirmation page after visiting a Checkout page allows you to accurately track only customers who finished a purchase.

Track Destinations

So, without further ado, let's create a destination goal

  • From the left navigation bar, click Manage Tracking

  • Click the Track Actions button

  • Select Track When Customers Reach Pages

  • Enter a descriptive name to the stage you are tracking like View Product, Order Placed, etc.

  • Select a category for this action. A category can be:

    • Add Payment Info e.g. Customer provides credit card information

    • Add To Cart e.g. Customer adds item to cart

    • Add to Wishlist e.g. Customer adds item to wishlist

    • Complete Registration e.g. Customer Complete Registration

    • Contact e.g Customer Fills Contact Form

    • Customize Product e.g. Customer Selects Color or Size on Product

    • Donate e.g. Customer Makes a Donation

    • Find Location e.g. Customer Clicks on Map to Find Location

    • Initiate Checkout e.g. Customer Starts to Checkout

    • Lead e.g. Customer Submits a Form With Their Details

    • PageView e.g. Customer Clicks to View A Different Page like Outbound link

    • Purchase e.g. Customer Buys a Product or Subscribes to Plan

    • Schedule e.g. Customer Scheduled A Call

    • Search e.g. Customer is making a search on the website

    • Start Trial e.g. Customer starts a trial

    • Submit Application e.g. Customer Submits An Application (generic)

    • View Content e.g. Customer Clicks to View a Certain Content like Pop-put

    • Custom Add Your Own Category For the Event

  • Click the Continue to Website button, a new window opens with your website and a Funnelll tab attached to the left of the screen (might take a few seconds to load the first time)

  • Navigate to the page that you want to track or edit the URL in the text box and click the -> arrow to navigate

  • Select whether this tracking is on a single page or a group of pages e.g. Product Pages

    • This exact URL: Only track clicks on the page you are on e.g. /login would only track clicks on /login page

    • Begins with URL: Track clicks on all pages that start with a certain URL e.g. /shopping/ would track clicks on /shopping/men, /shopping/women, /shopping/women/shoes

    • Similar URLs: Track clicks on all pages with a certain URL Pattern. This option is ideal for tracking a group of product pages within the same goal. After selecting this option, you will need to select which parts of the URL change e.g. the product name or serial number

  • Click the + Track Page(s) button

  • You can navigate to multiple pages and track as many pages as you want as part of this goal. Tracking multiple pages means that Funnelll will count visitors who visited any of the tracked pages

  • If you track visitors who visited a page only after visiting another page, then turn on the First destination is required. This sets the first page in your tracked page list as mandatory or in other words, only visitors who go from this page to the next pages on the goal are counted.

  • When done, click Save Stage

Best Practise: Make sure to track elements related only to one step e.g. Sign up. In other words, avoid configuring multiple steps on the same goal.

  • The newly tracked stage will show in the tracking table

Example of a destination Goal/Stage with multiple pages

Example of a destination Goal/Stage with a mandatory page

Advanced: Since Google Analytics doesn't support goals with multiple pages or counting visitors only if they are coming from a specific page, those goals will show in Google Analytics as Event goals instead of Destination goals.

Have More Questions?

Please book a free onboarding support call from https://calendly.com/funnelll/demo, reach out to us at [email protected], or hit us up on chat.

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